A Note to Prospective PREMR Holders
The PREMR Payment Token brings today’s digital asset infrastructure technology to support payments for goods and services with a token reflected by a curated art asset portfolio. The team and its service partners draw on experience across art acquisition, authentication, insurance, storage, and exhibition, as well as operational disciplines relevant to digital settlement and asset transactions.
The fine art reflected by PREMR is acquired, preserved, and managed with respect for the cultural and historical significance of each work. Portfolio activities are supported by independent experts and professional service providers engaged across multiple disciplines, enabling standards of care, verification, and transparency that extend beyond the capabilities of individual collectors.
PREMR reflects this professionally managed portfolio within a digital framework intended for commercial and transactional use, while maintaining clear separation between asset stewardship and token functionality.
Cultural Context and Use of the PREMR Token
PREMR is grounded in a professionally curated and independently managed fine-art portfolio while operating within a broader cultural and commercial context. Beyond its transactional functionality, the PREMR framework reflects an effort to connect digital settlement technology with established traditions of art stewardship, exhibition, and provenance.
Many of the works in the portfolio come from private collections and have been hidden from public view. Premier Art Holdings Ltd. believes that art, unlike solid bars of precious metals, is meant to inspire humanity and is proud to facilitate their return to public view.
Premier Art Holdings Ltd. intends, where appropriate, to place artworks from PREMR’s portfolio on public display through museums, exhibitions, and cultural venues for everyone’s enjoyment. When artworks are displayed, the PREMR logo serves solely to identify the artwork as part of the PREMR portfolio representing the PREMR Patron community.
PREMR is designed as a digitally transferable unit of consideration that operates within an art-adjacent cultural framework, reflecting the intersection of heritage assets and modern digital infrastructure, subject to applicable legal and contractual frameworks. It is not intended to function as a stablecoin or investment product..
The PREMR Project
The PREMR Project credits its founding to Robert (Bob) Johnston, CEO of Premier Art Holdings Ltd. (PAHL), and Isaiah Price, COO of Universal Art Services Ltd. (UAS), when the two companies collaborated to create the conditions to allow The Premier Art Token to function as envisioned. Much like the blockchain itself, The PREMR Project is decentralized to increase efficiency and accountability. PAHL holds The Premier Art Portfolio, mints and issues PREMR. UAS procures and manages the Art in the Portfolio.
Founders
Bob Johnston: Co-Founder
CEO, Premier Art Holdings Ltd. & Director, Apollo Asset Foundation
A 30-year veteran of real estate, sales, development, management, and urban planning in Silicon Valley. He became interested in the world of fine art more than 10 years ago, followed several years later by the concept of pairing fine art with blockchain and crypto.
Isaiah Price: Co-Founder
COO, Universal Art Services Ltd.
Brings a passion for human behavior and diverse cultures to Premier's communications strategy and business practices. Diven to protect the legacy of inspirational works of art while using the blockchain to change people’s relationship to fine art and their currency.
The PREMR Project Core Team
Gregory Abbott: Chief Counsel, Premier Art Holdings Ltd.
Gregory Abbott has 35 years of high-level experience as a litigator, advisor and counselor assisting clients along a broad spectrum of legal issues, and since 2021 has represented Web3 and blockchain startups on intellectual property, contracts, and regulatory matters.
Ralph Gleisert, CEO,Universal Art Services Ltd.
30+ years spanning gallery founding, curatorial leadership, and international auction representation. He has owned galleries in New York and Hamburg. He is most eagerly looking forward to assemble the most unique art collection alongside his partners at Premier.
Alessio Piras: Web3 Advisor, Universal Art Services Ltd.
Web3 strategist and business development professional with 10+ years of commercial experience and hands-on involvement in blockchain since 2019.
The PREMR Project owes its success to a large network of additional Consultants, Vendors, and Patrons.